As your might expect FB, it is an enormous undertaking. I also expect it to be delivered in several volumes.
This new endeavor has been years in the making, drawing on a lifetime of experience, sales psychology, and sound sales & marketing principles. I have many thousands of pages of preliminary material to sift through, improve and re-write into easily understood, non-technical language... that's the hard part.
The easy part will be marketing it when it's finished and ready to go to prime time. Where it goes from there is yet to be decided.
I hope to cover not only what works, but also some of what does not work, explaining just why they don't... and maybe, even make some suggestions about how to make some of those marginal techniques work, regardless.
The main point is, you can't win at lotto unless you play, and don't expect to win first time out of the gate. The key is to get out there, make the mistakes, learn from them... and when YOU are ready, grab for the golden ring on the merry-go-round of life... and keeping grabbing for it until you are just as successful as you want to be.
Like any other good book, manual or set of instructions, the ideas and information presented will work... if you do!
Yes, your help would be gratefully accepted. Thanks old friend!
Oh, and one more point... as I develop this monster-sized manual, I'll be also creating a specialized (and shorter) version just for returning combat veterans. (
That was the real reason I started project this in the first place.) That manual will concentrate very heavily on "selling oneself" - so that it will be useable for both the entrepreneurial types and those wanting to be able to sell themselves well enough to a prospective employer to get the job they want, not just any old job that puts food on the table.
It's all about having the competitive edge, and how to create it for yourself.
This shorter version will be free for all combat vets and their families... and will be cooperatively distributed by several veterans services organizations.
It will be very-low-priced for any other veteran that needs it as well.
And, as I have offered a number of times on several veterans groups, I will be mentoring a limited number of vets that are interested in self-employment and micro-entrepreneurship. I expect to have about a half-dozen "free clients" at a time, and will fill any open slots as they occur due to drop-outs and folks that no longer need my full-time help because they've finished the free program... or graduate to my paid services because they can now afford it.
From this basic foundation will come the full and complete version for the self-employed, entrepreneurs, micro-business owners... and anyone else that sells for a living. That version will not be cheap, but certainly worth a whole lot more than the publisher will be asking.
NB: You may expect to see bits n' pieces of the manual as it gets finished on here and the ECN blog.
...back to work.
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