Here are some of the basics:
- You need to know who they are
- You need to know what they want and need
- You need to satisfy their needs and wants better than your competitors
- You need to give them a reason to consider you, try you and enjoy their experience
- They need to know who you are
- They need to know about you
- They need to be able to find you
- They need to hear from you
- They need to trust you
- They need to respect you
Marketing should be consumer-centric, not company-centric…
BEFORE THEY WILL BUY FROM YOU
I see many people repeating the same big mistake as an online marketer. They want to skip the fundamentals and get right to learning how to get ranked on Google. Don’t YOU think it’s important to learn marketing before you learn search engine marketing?
I often get questions like..
- How do I get my site ranked by the search engines?
- How can I run an effective email marketing campaign?
- How do I generate leads with social media?
These are all great questions – but isn’t it more important to learn the basics first? Since when did marketing become about tricking the search engines?
HOT Biz Tip: People buy from people they know, like and trust.
