3. The Offer
This is the second most important part of the sales letter after the headline.
Elements of Effective Offers
· Open with a “reason why” you’re making the offer. E.g.; “because I want to give back to the community”, “because I’ve been through what you are feeling right now”, etc.
· Vividly show the value of each element of your offer. Use images.
· Reveal the price but show how it pales in comparison to the overall value you are receiving. Don’t overdo it
· Pile on bonuses so the offer becomes truly irresistible.
o Bonuses doesn’t have to be related, just desirable. In fact, if you throw in an extremely related bonus, they might start to think negatively and think about the other related things that are you may have left out of your product.
· Discuss the payment terms (i.e. split-pay, free-trial, etc.) if applicable
· Make your prospect feel almost stupid if they don’t take your offer.
This is the second most important part of the sales letter after the headline.
Elements of Effective Offers
· Open with a “reason why” you’re making the offer. E.g.; “because I want to give back to the community”, “because I’ve been through what you are feeling right now”, etc.
· Vividly show the value of each element of your offer. Use images.
· Reveal the price but show how it pales in comparison to the overall value you are receiving. Don’t overdo it
· Pile on bonuses so the offer becomes truly irresistible.
o Bonuses doesn’t have to be related, just desirable. In fact, if you throw in an extremely related bonus, they might start to think negatively and think about the other related things that are you may have left out of your product.
· Discuss the payment terms (i.e. split-pay, free-trial, etc.) if applicable
· Make your prospect feel almost stupid if they don’t take your offer.
Questions that Need Answers
What are you selling?
The world’s most complete course on how to start a profitable hotdog cart
What is included?
· Three hours of recorded audio with America’s top expert on the hotdog cart business
· Over 60 proven hotdog recipes that keep people coming back
· Complete operations manual with forms and instructions for getting started
· Resources rolodex filled with contacts, wholesale suppliers, equipment dealers, etc
Why is it absolutely essential to the buyer?
It’s absolutely everything that you’ll ever need to ensure your success in the hotdog cart business including a step-by-step easy to follow instructions for the whole process.
How much does it cost?
The entire kit is just $97 today plus $1.95 shipping and handling
What must the buyer act today and not wait?
When you order today, you’ll get my $79 “How to build your own hotdog cart plan book” as a free gift.
Why should they believe you?
Your risk here is zero. If hot dog cash fails to make you at least $1000 in your first month. Simply return it for a full refund.
What are you selling?
The world’s most complete course on how to start a profitable hotdog cart
What is included?
· Three hours of recorded audio with America’s top expert on the hotdog cart business
· Over 60 proven hotdog recipes that keep people coming back
· Complete operations manual with forms and instructions for getting started
· Resources rolodex filled with contacts, wholesale suppliers, equipment dealers, etc
Why is it absolutely essential to the buyer?
It’s absolutely everything that you’ll ever need to ensure your success in the hotdog cart business including a step-by-step easy to follow instructions for the whole process.
How much does it cost?
The entire kit is just $97 today plus $1.95 shipping and handling
What must the buyer act today and not wait?
When you order today, you’ll get my $79 “How to build your own hotdog cart plan book” as a free gift.
Why should they believe you?
Your risk here is zero. If hot dog cash fails to make you at least $1000 in your first month. Simply return it for a full refund.
4. The Guarantee
· Use risk reversal to seal the deal
· No one wants to be the fool, show them this wont happen under any circumstance
· Offer a 1-year guarantee (because visa/MasterCard allow a 1 year chargeback anyway)
· If one guarantee is good, TWO is even better:
o Shorter term satisfaction guarantee, and …
o Longer term conditional guarantee
· Use risk reversal to seal the deal
· No one wants to be the fool, show them this wont happen under any circumstance
· Offer a 1-year guarantee (because visa/MasterCard allow a 1 year chargeback anyway)
· If one guarantee is good, TWO is even better:
o Shorter term satisfaction guarantee, and …
o Longer term conditional guarantee
Sample Guarantee #1
You will start a successful Hot Dog cart business or I’ll pay you $100 in Cash!
Hot Dog Cash is backed by my 103% no-questions, no-quibble, 60-Day money back guarantee.
If for any reason(or no reason), you decide this information isn’t right for you, just email us back any time within 60 days, and we’ll buy it back from you for $100 cash. ($3 more than the retail price) Plus I’ll insist you keep all my bonus gifts just for giving Hot Dog Cash a fair evaluation.
That’s A FULL YEAR to put us to test, use the information, put it to work and stake your claim to success – all the risk is on us!
You will start a successful Hot Dog cart business or I’ll pay you $100 in Cash!
Hot Dog Cash is backed by my 103% no-questions, no-quibble, 60-Day money back guarantee.
If for any reason(or no reason), you decide this information isn’t right for you, just email us back any time within 60 days, and we’ll buy it back from you for $100 cash. ($3 more than the retail price) Plus I’ll insist you keep all my bonus gifts just for giving Hot Dog Cash a fair evaluation.
That’s A FULL YEAR to put us to test, use the information, put it to work and stake your claim to success – all the risk is on us!
Sample Guarantee #2
My Crazy 365 Day I’ll Buy it Back Guarantee
I’m never satisfied unless you are more than satisfied. So here’s my simple “No Small Print” guarantee. Try Hot Dog Cash today and put it through the ringer. Use every strategy and technique as many times as you’d like for 12 full months.
You be the judge. If this program doesn’t deliver everything, I’ve promised, or if you are unhappy with it for any reason, just return it and I’ll immediately buy it back for $100 cash. (more than your original purchase price)
I have no problem making this iron-clad guarantee because I’ve personally profited from many of these strategies and techniques so I know they work. Fair enough?
My Crazy 365 Day I’ll Buy it Back Guarantee
I’m never satisfied unless you are more than satisfied. So here’s my simple “No Small Print” guarantee. Try Hot Dog Cash today and put it through the ringer. Use every strategy and technique as many times as you’d like for 12 full months.
You be the judge. If this program doesn’t deliver everything, I’ve promised, or if you are unhappy with it for any reason, just return it and I’ll immediately buy it back for $100 cash. (more than your original purchase price)
I have no problem making this iron-clad guarantee because I’ve personally profited from many of these strategies and techniques so I know they work. Fair enough?
Sample Guarantee #3
You take No Risk – 365 Day Money Back Plus Guarantee
Hot dog cash is guaranteed. Review the material for up to 365 days, a full year. At the end of the course if you don’t feel you’ve already gotten at least 10 times the value of your entire investment, upon request and simply return the course, you will receive a prompt and courteous check for $100. ($3 more than you paid in the first place) What could be more fair than that?
You take No Risk – 365 Day Money Back Plus Guarantee
Hot dog cash is guaranteed. Review the material for up to 365 days, a full year. At the end of the course if you don’t feel you’ve already gotten at least 10 times the value of your entire investment, upon request and simply return the course, you will receive a prompt and courteous check for $100. ($3 more than you paid in the first place) What could be more fair than that?
My Crazy 365 Day I’ll Buy it Back Guarantee
I’m never satisfied unless you are more than satisfied. So here’s my simple “No Small Print” guarantee. Try Hot Dog Cash today and put it through the ringer. Use every strategy and technique as many times as you’d like for 12 full months.
You be the judge. If this program doesn’t deliver everything, I’ve promised, or if you are unhappy with it for any reason, just return it and I’ll immediately buy it back for $100 cash. (more than your original purchase price)
I have no problem making this iron-clad guarantee because I’ve personally profited from many of these strategies and techniques so I know they work. Fair enough?
Sample Double Guarantee – Used in the “Your First $1000” Course
I’m never satisfied unless you are more than satisfied. So here’s my simple “No Small Print” guarantee. Try Hot Dog Cash today and put it through the ringer. Use every strategy and technique as many times as you’d like for 12 full months.
You be the judge. If this program doesn’t deliver everything, I’ve promised, or if you are unhappy with it for any reason, just return it and I’ll immediately buy it back for $100 cash. (more than your original purchase price)
I have no problem making this iron-clad guarantee because I’ve personally profited from many of these strategies and techniques so I know they work. Fair enough?
Sample Double Guarantee – Used in the “Your First $1000” Course
4. Scarcity
· You must eliminate your prospect’s ability to procrastinate, because they will if left alone.
· Scarcity can be accomplished 3 ways:
o Limited Quantity
o Price increase (date or quantity driven)
o Loss of a valuable bonus
· Don’t fake scarcity … find a legitimate way to build it into your offer.
· You must eliminate your prospect’s ability to procrastinate, because they will if left alone.
· Scarcity can be accomplished 3 ways:
o Limited Quantity
o Price increase (date or quantity driven)
o Loss of a valuable bonus
· Don’t fake scarcity … find a legitimate way to build it into your offer.
My “Put My Money Where My Mouth Is” Double Guarantee Ensures That YOU Succeed Or You Don’t Pay. Here’s how it works…
Guarantee #1: 45-Day “Free Look”
You have a full 45 days (more than enough time to go through the entire training) to see if my “First $1000” program is right for you. If you determine that it isn’t, just let me know and I’ll gladly refund your money.
No hassles. No hard feelings. But even if you go beyond the 45-day unconditional guarantee period you’re still protected…
You have a full 45 days (more than enough time to go through the entire training) to see if my “First $1000” program is right for you. If you determine that it isn’t, just let me know and I’ll gladly refund your money.
No hassles. No hard feelings. But even if you go beyond the 45-day unconditional guarantee period you’re still protected…
Guarantee #2: Put My Money Where My Mouth Is…
This is crucial so pay attention: Go through the training and complete all the Action Steps according to my instruction in the course. If by the end of Action Steps according to my instruction in the course. If by the end of 90 days you haven’t met your goal, let me know and I’ll personally work with you for an additional 90 days. (I’ll not only give you access to my private email address, I’ll also allow you to schedule additional 30-minute calls with me if necessary). If after that time you aren’t where you want to be, let me know and I’ll not only issue you a refund, I’ll also cut you a check for $500 just for wasting your time. How’s that for putting my money where my mouth is?
This is crucial so pay attention: Go through the training and complete all the Action Steps according to my instruction in the course. If by the end of Action Steps according to my instruction in the course. If by the end of 90 days you haven’t met your goal, let me know and I’ll personally work with you for an additional 90 days. (I’ll not only give you access to my private email address, I’ll also allow you to schedule additional 30-minute calls with me if necessary). If after that time you aren’t where you want to be, let me know and I’ll not only issue you a refund, I’ll also cut you a check for $500 just for wasting your time. How’s that for putting my money where my mouth is?
Scarcity Copy Chunk: Limited Quantity
Only 500 Copies Will Be Sold at The Early Bird Price.
When I finished this version of [product] I was bound and determined to raise the price to $297 (It’s a ton of work) but so many people have already read about it and have seen the prices I didn’t feel right raising the price without warning.
So, I decided to release the first 500 copies for just $97 to let the people who have already read the site in As to let the people who have already read the site in. As soon as these 500 copies sell this edition will go up to $297.
Ok you have been warned so no cry baby’s if the you procrastinate.
Only 500 Copies Will Be Sold at The Early Bird Price.
When I finished this version of [product] I was bound and determined to raise the price to $297 (It’s a ton of work) but so many people have already read about it and have seen the prices I didn’t feel right raising the price without warning.
So, I decided to release the first 500 copies for just $97 to let the people who have already read the site in As to let the people who have already read the site in. As soon as these 500 copies sell this edition will go up to $297.
Ok you have been warned so no cry baby’s if the you procrastinate.
Scarcity Copy Chunk: Time/Quantity Driven Price Increase
The Early Bird Price Expires is 72 Hours
When I finished this version of [product] I was bound and determined to raise the price to $297 (It’s a ton of work) but so many people have already read about it and have seen the prices I didn’t feel right raising the price without warning.
So, I decided to release the first 500 copies for just $97 to let the people who have already read the site in. As soon as these 500 copies sell this edition will go up to $297 as these 500 copies sell this edition will go up to $297. Based on sales I am estimating that will happen in about 72 hours.
Ok, you have been warned so no cry baby’s if the you procrastinate.
The Early Bird Price Expires is 72 Hours
When I finished this version of [product] I was bound and determined to raise the price to $297 (It’s a ton of work) but so many people have already read about it and have seen the prices I didn’t feel right raising the price without warning.
So, I decided to release the first 500 copies for just $97 to let the people who have already read the site in. As soon as these 500 copies sell this edition will go up to $297 as these 500 copies sell this edition will go up to $297. Based on sales I am estimating that will happen in about 72 hours.
Ok, you have been warned so no cry baby’s if the you procrastinate.
Only 500 Copies Will Be Sold at The Early Bird Price.
When I finished this version of [product] I was bound and determined to raise the price to $297 (It’s a ton of work) but so many people have already read about it and have seen the prices I didn’t feel right raising the price without warning.
So, I decided to release the first 500 copies for just $97 to let the people who have already read the site in As to let the people who have already read the site in. As soon as these 500 copies sell this edition will go up to $297.
Ok you have been warned so no cry baby’s if the you procrastinate.
When I finished this version of [product] I was bound and determined to raise the price to $297 (It’s a ton of work) but so many people have already read about it and have seen the prices I didn’t feel right raising the price without warning.
So, I decided to release the first 500 copies for just $97 to let the people who have already read the site in As to let the people who have already read the site in. As soon as these 500 copies sell this edition will go up to $297.
Ok you have been warned so no cry baby’s if the you procrastinate.
Scarcity Copy Chunk: Quantity Driven Price Increase
The Early Bird Price Expires is 72 Hours
When I finished this version of [product] I was bound and determined to raise the price to $297 (It’s a ton of work) but so many people have already read about it and have seen the prices I didn’t feel right raising the price without warning.
So, I decided to release the first 500 copies for just $97 to let the people who have already read the site in. As soon as these 500 copies sell this edition will go up to $297 as these 500 copies sell this edition will go up to $297. Based on sales I am estimating that will happen in about 72 hours.
Ok, you have been warned so no cry baby’s if the you procrastinate.
The Early Bird Price Expires is 72 Hours
When I finished this version of [product] I was bound and determined to raise the price to $297 (It’s a ton of work) but so many people have already read about it and have seen the prices I didn’t feel right raising the price without warning.
So, I decided to release the first 500 copies for just $97 to let the people who have already read the site in. As soon as these 500 copies sell this edition will go up to $297 as these 500 copies sell this edition will go up to $297. Based on sales I am estimating that will happen in about 72 hours.
Ok, you have been warned so no cry baby’s if the you procrastinate.
Only 100 People Will Get the Early Bird Bonus
When I first created [bonus product name] my original plan was to sell it separately for $97. But for the first 100 Charter Members you’ll receive this valuable addition absolutely free. But don’t delay… I’m literally losing money every day I give away I’m literally losing money every day I give away [bonus product name] for free, so if you return to this page tomorrow and find that it’s been pulled from the site, don’t call or email the office requesting it for free.
You’ve been warned…
When I first created [bonus product name] my original plan was to sell it separately for $97. But for the first 100 Charter Members you’ll receive this valuable addition absolutely free. But don’t delay… I’m literally losing money every day I give away I’m literally losing money every day I give away [bonus product name] for free, so if you return to this page tomorrow and find that it’s been pulled from the site, don’t call or email the office requesting it for free.
You’ve been warned…
Only a 85 62 19 Copies Left at The Early Bird Price
When I finished this version of Hot Dog Cash I was bound and determined to raise the price to $297 (It’s a ton of work) but so many people have already read about it and have seen the prices I didn’t feel right raising the price without warning.
So, I decided to release the first 500 copies for just $97 to let the people who have already read the site in. As soon as these 500 copies sell this edition will go up to $297.
Ok you have been warned so no cry baby’s if the you procrastinate.
When I finished this version of Hot Dog Cash I was bound and determined to raise the price to $297 (It’s a ton of work) but so many people have already read about it and have seen the prices I didn’t feel right raising the price without warning.
So, I decided to release the first 500 copies for just $97 to let the people who have already read the site in. As soon as these 500 copies sell this edition will go up to $297.
Ok you have been warned so no cry baby’s if the you procrastinate.
