Sales Letter sample

Here are the beginnings of a first-draft “sorta’” sales letter for God-knows-what (that’s what “templates/formats” are for – right?) – it’s just a few things I threw together to get me “in the mood” to do some pretty damn creative copywriting later… I have broken many long-established copywriting rules here – but what the heck – that’s what rules are for… are they not? And of the rules that remain unbroken, most are twisted and bent to the purpose – intentionally.
Conventional copywriting stuff – written by conventional copywriters – does not sell all that well … Original thought and creativity (within certain unbreakable boundaries) do. And, that’s what this “opening” is all about. Not your “usual” sales letter opening. Sir Gary of Halbert would be proud of one of his most ardent former students… I think.
Enjoy the ride…
You’re likely to see some (or much) of this crop up on some site … somewhere … in one version or another.
“The Rev…”
Also note: This page is unformatted.

Are YOU near desperation and NEED to make MORE money?
Let me ask YOU
What are YOU gonna’ do when “they” come for YOU?
And YOUR house … YOUR “chattel goods” …
and anything else of value that YOU used to own
From The desk of Old Nikko
…just a little East of Sugar Creek…
Date: _________
Dear Friend:
As the recession of 2008 continues to worsen through 2011 and beyond – and the economy slips ever so surely into a “double dip recession” in the very near future – and with many “highly educated and generally accurate” economics pro’s predicting a new, deep, BIG DEPRESSION, quite possibly worse than the one in the 1930s …
I’d like to ask you these burning questions right NOW … right up-front:
How will YOU survive and provide for YOUR family?
Do YOU have a “Plan B” for an alternative income and “fixing” your finances?
What are YOU gonna’ DO when they come for ALL of YOUR stuff?
Will YOU become just another grim statistic and have to file for BANKRUPTCY?
Are YOU and YOUR FAMILY gonna’ be left utterly destitute and homeless?
and
Do YOU have any skills and/or resources that are valuable to others?
If YOU do, what will YOU do about it? And if not, why not?
Would YOU like some help in crafting and executing YOUR OWN Plan B?
Are YOU willing to do the hard work, follow directions – and work the plan?
Can YOU afford to NOT take ANY ACTION – right now – TODAY?
If any of these things worry you – or are similar to YOUR own questions – then…

This IS the most important letter you will ever read!
OK, let’s move on …
There are some really important things YOU NEED TO KNOW – RIGHT NOW!
—–<*>—–

Can we talk – friend to friend?
Let’s face it, the unemployment rate in the 1930′s was finally stabilized at around 25% just before WWII started. And that was the “real” number way back then, not calculated in the “new and unique way” unemployment is counted today.
While our government claims the official unemployment rate is now hovering around 10% – the “real” rate, measured in a more traditional way is much closer to 20% – give or take a point or two!
And it’s rapidly climbingBECAUSE … the Feds are NOT counting those folks who have given up all hope of finding work in this virtually merciless economy.
These misguided government authorities (the big, mythical “they”) are trying hard to hide the “sad-but-true” facts from the people … and in many cases, doing it successfully. Most folks have no choice but to believe what the government bureaucrats and their elected representatives tell them is so …
And for many of us … we are watching our retirement funds, savings accounts and other asset values (houses, property and etc.) shrink by the day too … as the price of everything – including most of that un-necessary junk we all buy from the Pacific Rim (China mostly) – continues to climb out of control.
For most of us “9-5 working folks” … the cost of fuel for our daily commute will also continue to climb as the effects of the Gulf crude oil spill become more and more apparent – causing the price of imported oil to skyrocket (supply & demand rules) – and MANY MORE, seemingly unrelated job losses as well.
So … No matter what twisted and convoluted “story lines” our “out of control” government and elected representatives are handing us today … in real, practical terms, we are only about 5% (or less) away from equaling – or exceeding – the last major financial crisis to hit America …
The Great Depression!
And I’m not even factoring in the national debt … as that shoots to unfathomable, and unsustainable heights. The talking heads on TV just today said my “fair share” of the debt is now close to $300. WOW!
That too will come out of ours, our kids and grandkids hide. Some kind of governing leadership eh? Almost makes me yearn for the bad old days of “Cousin Jimmy” Carter in the White House.
As I (and many others) see it, the next few years, maybe even a decade or more, are NOT looking too good for “we, the people“… It’s gonna’ be a pretty rough ride for most of us … unless each of us is well prepared ahead of time to do the really hard things needed doing.
Are YOU ready for that?
And what are YOU gonna’ do about it?
—–<*>—–
Hello, my name is Old Nikko …
I’m NOT from the government – but – I really AM here to help YOU!
Let me start this – “The most important letter you’ll ever read” – by explaining and clarifying a few things …
—–<*>—–
First: I am NOT one of those money-grubbing “gurus” that only wants to sell you their stuff, with NO regard for you, the person that HAS TO MAKE IT ALL WORK as a complete system
And then, follow that sale with MANY offers for even more of their (and their seedy cronies) stuff … Much of it is what might be needed – and critical – for you to have ANY chance of succeeding at all.
Because … the first “system” they sold you did NOT fully explain or tell you about everything you need to know – and do – to make that “biz-opp” or MLM (or other hair-brained scheme) they unethically and untruthfully promoted work for YOU.
To mis-quote the famous promoter and sometimes huckster P.T. Barnum: “There’s a sucker born every minute.” – Which seems to be these guru’s most cherished credo – and presumption for their all-around modus operandi.
Thus, these greedy charlatans & hucksters WILL send you endless promotions trying to sell you everything under the sun they think can take in another dollar of your hard-earned money. (Note that I carefully avoid calling them thieves, but in actuality, that’s what they really are – they are literally stealing you and your family’s future! – In more ways than just monetarily.)
And sometimes, that “dollar” is counted in the many hundreds, or even thousands … taken from gullible dreamers and truly desperate folks seeking nothing more than learning a “new to them” way to make a decent living … from a business opportunity or other business project – online or off … from home, or anywhere else for that matter.
And God save us from all the “wanna-be hucksters” that are trying to sell us stuff from these very same gurus (as affiliates) … because … they are mostly the “innocents” that got ripped off first – and are only trying to get back at least SOME of their hard-earned cash they lost to the scum-suckers
and bottom-feeders that claim they “know it all” – but really haven’t a clue to how business is really done, and with whom.
That is NOT what we are all about at The ECN™
We will help you – step-by-step, beginning to end, and everything in between.
All for one low price – FREE!
All you’ll need to add is some serious “want to,” time, persistence and patience … and maybe a few dollars to invest in yourself … Period.
Second: No “ego” involved here, just the bare-naked facts as I see them folks
“Old Nikko’s Business Solutions” is a tiny, and until recently, a very localized company built around the idea of …
“Helping ordinary folks just like you seek and achieve
your own financial independence dreams.”
It’s not easy – nor quick – but, it IS eminently do-able!
Of the more than 50 years I have been in and doing business for myself, with the last 20 years or so helping other, ordinary folks start and run small businesses, do a large variety of business projects for themselves, and creating small- and micro-businesses and enterprises of their very own …
I KNOW that you too can create something profitable for yourself.
I know that … because … I’ve seen it done MANY times before, by otherwise ordinary folks living just down the street from me, all around my neighborhood, and all across the country.
I am also what’s know as a serious “serial entrepreneur” …
And, I think I’m pretty darn good at it too. ;)
That’s why I co-founded and managed “The Entrepreneur Group on MSN” for 12+ years … and after that service closed down, I set up and now operate “The Entrepreneur Community Network™” as an independent, non-commercial, free membership website. No spammers or scammers allowed.
The sole mission of which is to provide – at no cost or obligation whatsoever – answers to YOUR questions about starting and profitably running whatever business or project any of our members might want to start – or are already actively pursuing.
Membership is FREE – and I encourage YOU to join our “NO SPAM – NO BS” group of experienced independent entrepreneurs. Right now – today – if at all possible.
If you get nothing else with this most important letter you will ever receive – please do yourself a HUGE favor and join us.
I promise, you’ll learn more for free on our several websites than from all the “golden business opportunity offers” you get from ANY online biz-guru … for ANY price!
You might well say …
“This ‘emperor’ HAS clothes … and wears them proudly.”
You will too – as an active member of our members-only small business and entrepreneurship group. So join us today!
And please, for you own sake, stay away from those ‘emperors’ that indeed have no clothes. The price they demand for their stuff is never equal to whatever usefulness you can get out of it.
—–<*>—–
NB: The sales letter continues here with all of the usual (for me) stuff … benefit piled on benefit … and dead-on bullets & copy that literally drip’s with great information, teases and temptations. Finished with an unbeatable, lifetime guarantee – and a “close” unlike anyone has ever used before.
Above all else, everything said has to be accurate, truthful and WILL do exactly what it claims to do …!
No BovScat whatsoever …. (well, maybe a little light humor, an interesting story or two, and some sex or sexiness (by innuendo) subtly hidden within the body text) … Period.
Plus, the “PS’s” will be what makes it all come together as a complete sale package … because … that’s what most folks will read next, right after most of the above-the-fold copy and a quick-skim of the sub-heads and bullets along the way.
They want to get to the “bottom line” as soon as they can get to it – then decide whether they want to invest more time (and energy) with you or not.
And if there’s to be any hope for a “sale” – there has to be a lot of beneficial details and emotional “buy triggers” in the copy to help folks make that continuing decision to read – and eventually buy.
And … that’s the really hard part. It’s not only leading that horse to water, it’s appealing to his better, more basic senses, and enticing him enough to drink from the well for the first time.
From there on, it’s all on the back-end… win, lose or draw. ;)
“The Rev…”
—>
And so it goes…. ;)
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