1. Always know your real reason why.

You want to start and run a micro-business, or you want to do a money-making project, so you must know what your true reasons are for dong it. This is what will motivate you and keep you going, whatever the obstacles. Without a clear vision of what you want, and why you want it, you’ll have no reason to continue when the going gets hard, or something gets in the way. Humans are need-driven. Wishful thinking without clear, decisive action will get you nowhere fast. This is how dreams really are turned into reality.

2. Always know that you can.

To be successful in any aspect of life, you have to believe in yourself and what you are doing. A negative, defeatist attitude will kill a business project faster than anything else ever could. Knowledge, skills, self-confidence, having reachable goals and taking action are what makes for highly successful micro-businesses.

3. Always have a roadmap.

Without knowing where you are going and how you are going to get there, any and all activity will quickly put you on the road to nowhere. Without a firm, solid goal, a good reason why you will do this, and a plan to get there – you are almost guaranteeing failure from the very beginning. You have to know what success looks and feels like so you can achieve it.

4. Love what you do.

Trying to go into business purely for the money-making aspect WILL cause you to fail every time. You have to find a product or service you love and are passionate about to have the best success over the long-haul. When you believe strongly in something, your customers will be able to feel it too, and that deeply felt feeling will also make them excited about your products or services, whether they know and understand it or not.

5. Learn to market and sell.

Developing and building a micro-business will never be profitable if no one ever buys your stuff. You need to school yourself in the art and science marketing, develop sales skills, and find the best, most efficient and effective ways to reach your carefully targeted audience. That way, the people who will buy your products or services will look for and find you. Having an insufficient amount of sales is the number three reason given by the SBA for business failure.

6. Distinguish yourself and your products or services.

You have to find the one thing (several things are better) that makes YOU and YOUR business different from all those other micro-businesses out there covering the same territory. When researching and developing your products or services, think about who is going to buy your offerings and what actually defines them, as well as the actual reasons why they would buy from you and not your competition. This USP can only be used for momentarily peaking the interest of your customer. Your follow-up with detailing the benefits they will realize from their purchase is what really closes the sale.
Here’s the bottom line: What you think is good about your product or service is meaningless. Only the prospect’s opinion matters.

Here’s a hint: You also need to understand that each person has a Unique Buying Proposition too (their buying on and off switch). Know and use this “reason why they need to buy” – your sale is made, because all you have to do is match your offer to their most compelling need. You discover this by simply asking the potential customer what it is they most want from something like what they are looking for. Then, shut up and listen.

7. Give your products or services ADDED VALUE.

You need to find a way to capture the attention of people who might buy from you. Do this especially by offering benefits so irresistible, they are more than willing to pay you a premium price for them. Capture and use what is unique about your offerings in your marketing, even if they aren’t, but no-one else is talking about them. Make sure this is incorporated into your sales and marketing plan. Benefits are what makes the sale, features are what people use to justify their purchase decision.

8. Give extras.

Offer a few of your high-perceived value/low actual-cost items either free or deeply discounted to draw people in. Offer better, faster, or cheaper products and services than your competitors. Offer unbeatable customer service! When they become hooked, they will purchase more from you. When they do so, you should offer additional incentives to buy more products or services from you. And… ALWAYS ask for a referral or two from your happy, satisfied customers, each and every time you have contact with them.

9. Always tell the truth.

Having high ethical standards and dealing with people honestly is definitely the best policy, even if it exposes some small human weakness. Customers actually like and befriend businesses (and poeple) they perceive as having folks running them just like they are, small foibles, warts and all. If your customers feel deceived or cheated in some way, they will place no value on you, your products or your services. This will increase returns and requests for refunds, deter them from buying anything else from you, and you’ll get NO word-of- mouth referrals from your customers.
The bottom line: Keep a good reputation and watch your customer base grow.

Remember this rule: No rapport, no friendship. No friendship, no sale. In other words: “Do unto others as they would do unto themselves.”

10. Test, test, and re-test everything.

If you can measure it, you should always be testing it. Once you’ve found your winner, keep doing more of that until it stops working. Then, test something new. Rinse and repeat until the pain subsides. Doing anything less is committing business suicide. Not changing with the changing market is the number four reason for business failure. Keep up or die.

11. Make money.

(Don’t be ashamed to make money!) After all, isn’t this why you started a micro-business in the first place? Your prices should always cover your all of your costs, both direct and indirect, and then some. Also remember, many people feel they get what they pay for – so often-times, they will be willing to pay a higher price for what they perceive as a better product or service. Warning: Please use caution to not over-price beyond the perceived value of your offerings.

12. Never run out of cash.

Under-capitalization and financial mis-management are the two leading causes for business failure. Start with more than you think you’ll need, and always have a reserve fund for the hard-times that are the one, inevitable constant for all businesses, no matter their size. Keep constant track of your finances and adjust as necessary. If you need more cash, make more sales or reduce your expenses, or both. This is a ’do or die’ fact of business life.

13. Be flexible.

Micro-businesses, like all other businesses, fluctuate up and down. Learn to change with the market, correcting as needed, in order to be most successful. Keep your reasons why, your goals and your plans up-to-date – and review them on a regular basis. Keep abreast of your market, their wants and needs, adjusting your business and offerings as necessary. Failure to meet market demands and the loss of sales is the number five reason for business failure.

14. Be humble.

If you become egotistical and self-proud about your achievements, you will certainly lose touch with your customers. There is NO room for an inflated ego in business. It is all about your customers – because – it’s their money that pays the bills and generates your profits. Treat your customers like the gold they are, they’ll reward you with their continued custom – and they likely tell others about your wonderful business too.

15. Remember that no man is an island.

Everyone needs help from time to time. You didn’t get to where you are today all by yourself. Never be afraid (or too proud) to ask for help when you need it. Remember this and give back 10 fold to the community. The more you freely give, the more you’ll get back in return.

BONUS 1. Never forget to ask for the sale! This is what the majority of poorly performing sales-people forget to do. Don’t be one of them. Ask for the sale.

BONUS 2. Never start a business without doing the necessary market research and viability testing of your idea. Without foreknowledge of your market, there is no way you can tell if what you’re offering will be sell-able, nor what price you can charge and still make a profit. Remember: Even the best business ideas have a limited market-base, so choose your niche carefully, and then, carefully target your market.

Finally, by following these simple rules, you can’t help but allow your micro-business be the best and most profitable it can be.

I would like you to keep in mind this: The Entrepreneur Community Network™ can help you achieve all this… and more… all YOU need to do is take action on what you know, and what we can help you learn. Do this, we’ll see you on the other end!

As always, your comments, suggestions and feedback are important to us – please leave them below.

Thanks!
Nick/OldNikko

It seems that nearly every post to that group’s discussion board is an offer for someone’s “fabulous opportunity to make tons of money, fast and easy.”

I posted to the thread – mainly to show that not everyone is out to make a buck selling stuff to other suckers who bought the same sort of crap they did.

Here’s that conversation:

A conversation about bogus offers made online…

Tony said:
When did it become protocol to start discussions pretending to be searching for a business to join?
Getting a little tired of people who are just on here to bait and switch others.

I replied:
“You’re not alone Tony!

All this “smoke” and no fire stuff is getting God-awfully tiresome.

Is there any wonder WHY most folks with half-a-brain consider MLM/NWM nothing more than a scam when all they see from others are naught but boat-loads of over-hyped “buy my stuff please” and “make easy money” offers that are actually little more than a scam – or ordinary folks trying to get back at least some of the money they foolishly invested in what amounts to not a lot more than a Ponzi Scheme of one sort or another?

You want to sell stuff, buy some products or create a service, then sell it to others like yourself. Simply put, find a want or need, then fill it. (And… most MLM/NWM products aren’t it!)

Find a want or need, find the people that want to buy it, buy stuff (or build a service around it) to fill that need, tell those folks you have it, and then, sell it to them – at a price you can afford, they will pay, and allows you to make some money so you can keep doing it… over, and over, and over again… until the pain of poverty wears off, or you just don’t want to do it any more.

I talk a LOT about this all of this stuff on my blog and the accompanying forum:  http://EntreComm.Net.  If you’re serious about owning a micro-business, visit both to see if selling stuff or services for money is really for you.

See ya’ there…

Tony said:
Now that’s an approach Nick

I said:
I’ve been doing things this way for more than 50 years now Tony… for so long now that it’s become a wonderfully ingrained habit.

That habit: I am always looking and listening for a market want or need. I actively look for ways to satisfy that want or need. I test the price for the solution I’ve found. I test the market acceptance or reluctance. Then, if it’s all lined up and ready to fly, I market the hell out of it until either I decide to quit, or the market dries up, forcing me to quit. Then… I do it all over again… and again… for 55+ years, and counting.

I don’t always sell the same products and services, but I do keep selling something – even if it’s free. That’s also how I built a small chain of retail shops that were remarkably successful… starting with one product and one customer, from the comfort of my home. Kept re-investing and growing… without the need for outside financing. I started part-time with $10 and an idea… and went from there.

The “easy answer” is… success comes in tiny steps, one small success at a time. When you add up a long series of these small successes, they transform into a much larger one.

In selling stuff, you sell one item to one person at a time, and at that moment in time, they are the most important person in your life – so, treat them that way.

Keep in mind this old salesman’s ditty:
Some will, no matter bad you are;
Some won’t, no matter how good you are;
Who cares?…
NEXT!

Now, I show people how to do it for themselves… and I do that for free. Here are some sample lessons I’ve learned in my philanthropy:

Lesson 1: You have to sell “free” just as hard as something you charge for… maybe even harder. It’s all about perceived value.

Lesson 2: Cost and value are two separate and distinct things. NEVER confuse the two. Just because it’s costly doesn’t also mean it’s valuable. On the other hand, something low-cost or for free also doesn’t mean that it has little or no value.

The ideas is: Use you head for something beyond a place to keep your hat. Engage the gray cells before making a decision. I use a “system” first proposed by Rudyard Kipling in his six serving men; they’ll tell you all you need to know.

They are who, what, when, where, why and how.
Ask and ye shall receive.

You may not always like the answers you get, but you will always get the answers you need.

Same way I answer any questions anyone might have for me… they get the ones they need to hear, not necessarily the ones they want to hear. Wishful thinking get’s squashed in very short order, and replaced with a heaping dose of reality.

If that offends, refer to the “ditty” above, lines 3 and 4.

Accept or reject, it makes no difference to me… but if rejected, could cost you more dearly than one might like. Time and effort are more valuable than money. Money can be replaced, time and effort cannot. Once they are gone, they are lost forever and are irreplaceable because both are finite resources.

Next!

Tony said:
You know what Nick? I never read post the length of the one you just put up, but read every line of yours. I too am following the same path as you. The mentor I have had over the years have talked a lot about the free approach and putting yourself out there for others. I have found it to be an invaluable lesson. People appreciate and trust those who give of themselves, without their hand being out all the time. Well put my friend. Nice to know there are people like you out there. Thanks for the insight. I hope others are reading this and learning.

I said:
Thanks Tony! I really mean it.

One of my real joys is to freely help veterans start their own micro-businesses. Did you know that veterans are 4 times as likely to start a business than the rest of the general population? Fact. Too bad we are but less than 2% of the entire population of the USA. I know, it doesn’t make me money, but then, I don’t need any more.. because as an “old biz guy” – I’ve already made my “pile” – at least enough anyway.

The reason I help vets (and others that will learn): I also did a full-length career in the US Navy, so I appreciate – tangibly – the contributions of my fellow vets. We all do what we can. (BTW: I started a number of small businesses while I was on active duty too… but that’s a story for another time.) For the others, I do it to help spur the next generation of entrepreneurs and business people… at least those that will learn, not just pay lip-service to it. I like folks that walk the talk. Period. I help folks I like.

Yeah, I also know my posts can go a little long, and many times I hit the LinkedIn limit so I have to continue the thought on the following post – but – when you have something to say, say it… and damn the torpedoes, full speed ahead. It’s an all or nothing sort of deal, because if it’s worth doing, it’s worth doing right.

(I might mention, that’s a good philosophy for anyone that wants so start and/or run a business too. Do it right or don’t do it at all.)

Yeah, I hope other folks read my stuff too… but then again, they just might be in danger of learning a thing or two, so they may also want to reconsider their reading material choices.

…or not.

Tony said:
Damn the torpedoes is one of my favorite sayings Nick. Really appreciate you. I read your profile and I love what you are doing. I am a big fan of veterans. Have many friends and family who served our country with bravery. I will read anything of worth, long or short. If it’s good, it always reads short. Thanks for the props my friend and keep fighting the good fight!

I said:
Tony et al:

This is an “exercise” that, if you do it honestly, may help you (and your family by extension) in any and every aspect of your life – personal and business. Go ahead, print it out and do it. I think that once you’ve done it, you’ll find your life a whole clearer, and your aspirations and goals a lot easier to attain.

FYI: I re-do my exercise annually… and have done so for many years.

Here’s the link – feel free to print a copy for your personal use, and if you find it helpful, send any friends you think might find it useful too… OK?

http://howtostarta.biz/index2.html

BTW: There’s NOTHING for sale there… nor does it try to send anyone elsewhere where stuff is for sale. I don’t play those silly, “rep-losing” games.

Enjoy!
Nick

PS: Thanks Tony – I was beginning to believe that every post in this group was for someone’s “golden opportunity” – none of which interest me in the least.

If this winds up to be the only thread I participate in, then the time I’ve spend here was worth the effort. An open and honest discussion is a relief from all the folks trying to sell each other stuff… without a lot to show for what they are trying to do.

I guess they’ve forgotten rule #1: Find your market, then get in front of it. A member of the circus clowns association is not in the market for other clown’s services. Proud parents of a 9 year-old are – so that’s who they put into their marketing funnel – not other clowns.

Uffda!

—————————–

So… tell me what YOU think. Was I right, or am I way out there in far left field?

Nick/Old Nikko

Why Do Bikini Marketing – AKA: Content Marketing?

Bikini Marketing is an old-fashioned (from the 1950′s – sometimes called “sample marketing”), but very effective marketing idea – where the “just looking” potential customer… and your curious current customer…

Freely samples and discovers 90% of the content they want…
that will only make them desire the remaining 10% all that much more.

As I was working with a local business owner recently who didn’t want to post his so-called “company secrets” online, he said… “Why would I do that – my competition will just copy me?”

Well – as I told him – here’s “why” he should, not worrying about – and in fact, beating – the competition…

First, most of your competition is as ego-filled and fearful as you are, afraid to give away their “secrets” – and firmly believe you’re doing “it” all the wrong way regardless.

Secondly, this is the new age of internet using, information sucking, Google loving, social-media addicted consumer. Don’t think for a second that your customers and “leads” aren’t trying to get just about any information about your business they might want.

And, that being said, it simply boils down to… “This is what your customers deserve and have grown to expect.”

They expect to be able to learn all about you, your company, what it does, and most importantly – “how it does it” … and, they deserve to know what possible benefit it could offer to them.

I’m sure by now you’ve heard it said time and again, People only do business with those that they “know, like and trust.”

By being a reliable source of “expert” information, you help establish your credibility – and become a presence of authority.

In this age of real-time information and instant knowledge, the only way to truly build this necessary “know, like and trust” relationship is through the gift of useful, relevant, and actionable information.

Many have asked… What is the path to success?

Well, here is your answer…

Content is king. Useful, actionable content, consistently delivered in a
… Timely and Relevant manner.

Put on your information Bikini, show the world your dazzling 90% – they will want more, and more, and more… and will be more than willing to pay for that precious 10%.

So, get over yourself and your inherent shyness, show the world your beautiful bikini-clad, temptress/tempter business self.

The rest is up to YOU!  ‘Lead, follow, or get the hell out of the way.’ {General George Patton, Commander, US 3rd Army, WWII – and famous “gunslinger” from California}

How badly do YOU want it?

If you need a “coach” like the one in the first video for your micro-business or start-up enterprise, just ask me… I’ll drive you far beyond where you previously believed you could go.

You only need to start with two things: Belief in yourself, and you MUST want it badly enough. Then promise me you WILL give me your best.

“We” will do the rest together… because once you have these few things, everything else can be obtained,  learned and executed well.

You may email me at the email address in the sidebars of this page.

-Nick/Old Nikko

Feedback should:

Be timely. It should occur as soon as practical after the interaction, completion of the deliverable, or observation is made.
Be specific. Statements like “You did a great job” or “You didn’t take care of the clients’ concerns very well” are too vague and don’t give enough insight into the behavior you would like to see repeated or changed.
Focus on the “what,” not the “why.” Avoid making the feedback seem as if it is a judgment. Begin with “I have observed…” or “I have seen…” and then refer to the behavior. Focus on behavior and not the person. Describe what you heard and saw and how those behaviors impact the team, client, etc.
Use a sincere tone of voice. Avoid a tone that exhibits anger, frustration, disappointment or sarcasm.

So… what do YOU think? Feel free to comment below.

Ed. note: This was first written in 1953… and still, it remains good, sound advice! I’m sure you can interpret the “old stuff” into today’s words and technologies.

THESE ARE practical points to save you from the fate of so many who enter business and fail (some say it’s about 95 out of 100). The most widespread failure to succeed is lack of preparation, experience, capital and competence. But these things can be acquired, even from books. There is really no good excuse for a small personal business failing if reasonable care has been exercised, and simple common sense. Business is really applied common sense, nothing else. If you go into a business for which you are personally not fitted, is that common sense? If you go into a business blithely without any preparation, is that common sense? If you go into business without any preparation in the thing you will deal in, or make no effort to hire, study or acquire some experience, is that common sense? If you go into business without enough money (or credit) for the absolute essentials of operating that business, is that common sense? Of course not!

So, we have put down here the fifty don’ts and do’s which will tip you off on your operation’s critical points to watch. There isn’t room to go into a lot of detail, but “a word to the wise is sufficient”. Recognizing a warning is half the battle.

Remember, we are dealing here with very simple, ordinary business operations, a very small “personal” business to start with. That’s how most big business started, anyhow, (Henry Ford in his little shed, C. A. Post in his little outhouse; neither with scarcely any money to pay for help). That’s the far safer way to begin, than with a great, extravagant flourish, a ruinous “overhead” expense; a refusal to face elemental financial facts; a desire to make haste and a lot of money quick; a belief that you can run before you can walk.

Here are the fifty do’s and don’ts:

1. Do start operation in your own home, if at all possible.
2. Don’t have false pride and a show-off attitude, and, because of these, put on an expensive “front”.
3. Do have good operating office and accounting facilities, with desk, files, orderly system.
4. Do have an excellent letterhead, billheads, cards, with adequate advertising on it; not cheap, poorly printed material.
5. Do have good telephone service, rightly listed, with your telephone number on all your printed matter.
6. Do have a fitting sign outside, briefly describing your name and service.
7. Don’t have an incompetent person answer your phone calls. Use careful courtesy in phone conversation.
8. Don’t expect immediate profitable operation.
9. Don’t fail to keep records of all transactions.
10. Do subscribe to all technical journals dealing with your specialty or line.
11. Do start with a money reserve in bank, however modest.
12. Do have modern up-to-date tools, the equipment of good machinery necessary.
13. Do use first class, not cheap or shoddy materials.
14. Do attend very meticulously to your credit standing, so as not to get any reputation for slow or reluctant payment.
15. Do discount your bills, if at all possible, even though it pinches.
16. Don’t fail to pay an obligation as per your promise, even if you have to borrow to do it. Business reputation is based on promise-keeping.
17. Do not hire any help you can possibly do without until there is very clear evidence that you will have work enough. Do all possible work yourself.
18. Do keep in close personal touch with customers, even if there is no order at the moment.
19. Don’t let any customer feel that you are casual or indifferent to his patronage.
20. Don’t charge “what the traffic will bear”—charge a reasonable, honest price that will make the customer want to come back.
21. Do some advertising—after giving most careful attention to the best that you can really afford.
22. Don’t fail to make careful reports for tax and other government requirement, on time.
23. Don’t take in a partner hastily because he has money and you need it badly. A partner who is not a productive force in the business can be a fatal drag.
24. Don’t “sell stock” or incorporate. It is not a type or size of business which calls for stock-selling or incorporation.
25. Do hire competent help when you really need it to meet promises to customers and keep them from exasperation at delay.
26. Do bend every energy to “meet your deadlines,” deliver your jobs at the time promised, meticulously.
27. Do expect customers to pay promptly, and do send statements, on the first of the month, without fail.
28. Do call your customers on the phone, asking (pleasantly) for payment if their account passes 30 days.
29. Do have clear understandings with customers—on instructions, materials, prices, terms. Permit no chance of misunderstanding.
30. Don’t be discourteous with a cranky customer—keep cool and offer reasonable satisfaction of claims.
31. Don’t take verbal instructions—try to have them put in writing, or else you put them in writing and confirm.
32. Do use every opportunity presented to push or publicize yourself and your work. Look for whatever publicity is possible.
33. Don’t fail to ask a particularly well-satisfied customer for a letter expressing such satisfaction. Such letters are useful in persuading some reluctant customers.
34. Don’t quarrel or row with any employee or customer, as it starts a current of ill will which may spread by word of mouth.
35. Don’t expand too fast and optimistically or you may lose what surplus you have rolled up.
36. Don’t let a poor helper or incompetent workman create dissatisfaction or make a poor representation of your standards.
37. Do put back into your business at least a 20% share of your net profit, so that your service will be improved, modernized.
38. Don’t let an enthusiastic sales representative claim more, promise more than you can deliver.
39. Don’t stretch a point or take a chance on “getting away” with poor service or over-charging.
40. Don’t let more than 30 days go by without contacting your customers.
41. Don’t fear competition, but if you get stiff and dangerous competition, sail in and offer something unusual.
42. Do keep your set-up flexible without too many hard and fast commitments) so that in times of slump—you can trim down to a “skeleton” organization.
43. Don’t splurge on your “inventory” your stock of materials, in the hope of profiting from price rises, or for any other reason. Always buy only for a 30 to 60 days period ahead (or less if it is fitting to do so). Don’t let salesmen over-sell you.
44. Don’t give anybody any promissory notes—they have a way of suddenly coming due at most dangerously bad times, and could bankrupt you.
45. Do constantly try to widen your territory or number of customers.
46. Don’t get set in a rut, without effort at growth. A business is always dying at one end, growing at another end. If you’re in a rut, the business must die for lack of new growth.
47. Do establish early personal relationship at a good bank, seeing to it that you meet one of the vice presidents, and that he knows your business.
48. Do borrow money on short (90-day term) from the bank in the ordinary course of business, and meticulously pay back the loan on due date, even if you borrow some more shortly thereafter.
49. Do travel about to see what others are doing in your field, to get new ideas.
50. Don’t try to do everything yourself if your business increases; and if you hire somebody to help run the business be sure to give both responsibility and authority to them and don’t expect them to do everything precisely as you would do it.

Do YOU have any tips to add? Please feel free to comment below…

The children were lined up in the cafeteria of a Catholic elementary school for lunch. At the head of the table was a large pile of apples. The nun made a note, and posted on the apple tray was “Take only ONE. God is watching.”

Moving further along the lunch line, and at the other end of the table was a large pile of chocolate chip cookies. A child had written a note, “Take all you want. God is watching the apples.”

——

The secret of success for small businesses is to figure out who wants your product/service, and deliver your message directly to them.  Don’t waste your time and money trying to reach anyone else.
Sell to desire. Don’t try to create it.
You can do that when you spend your time finding buyers instead of finding new sources of stuff to sell.

——
Get rich quick – the ultimate scheme

In the capitalistic world money is everything as it can buy all the rest, from people to luxury goods, from automobiles to precious jewels. Money means power, and power is something everyone wants, but first you need to get the money.

How to get money is the question to which there is no easy answer. You could work a nine to five job, write a bestseller, or take a different approach and hold up a bank, or rob old ladies in the street.

Of course there are also the get rich quick schemes, where the intent is to make money but the result is often to lose money. Very few schemes work and those that do are often copied which results in failure.

Recently a German man discovered the ultimate get rich quick scheme which resulted in him becoming the richest man of the village and also of the region. All it took was for him to quit his ten hour a day job and take drastic action.

The poor man had worked all his life from dawn till dusk and beyond, while his family kept on telling him he would never get rich. One day he was so tired of it, he emptied his bank account, bought a plane ticket, and with the remaining money, moved to the poorest part of Africa… where with the little money he had made him the richest man in the region!

——

Copycat Biscuits

Steps to Create a System:

1. Decide on the purpose
2. Figure out the steps
3. Graphically Illustrate it
4. Build a Checklist / Worksheet
5. Add Clarifications
6. Add Tools
7. Create Metrics
8. Test
9. Train
10. Tweak

And then keep testing and tweaking until you’re either bored silly, can’t stand to do any more, or  it stops working.

——

 To be continued…

Another in my “nutshell” series…

1. It’s about the customer, not the product
2. You will not win by catering to the majority
3. People want something new, unusual and different
4. People buy stories, not things
5. Money is the thing
6. Money and wealth is in the list and the relationship with the list (ONLY this puts you in the “income at will” position)
7. Create sustainable assets – don’t merely make money
8. Convert (turn) everything into a system, and position it uniquely.